These three tips will help you attract quality buyers in today’s market.

Do you want to attract quality buyers? Of course! To help with this, here are the top three ways to get the right buyers to see your home and get a great price:

1. Excellent photography. Professional photography is essential today. Avoid using smartphone or low-budget camera photos. Make sure you have a captivating main photo and an attractive "money shot" to catch buyers' attention on online portals.

2. Incredible videos. Instead of a simple picture slideshow, create a professional video showcasing your home. Include a walking tour, lifestyle shots, and commentary. Aim for cinema-quality production to leave a lasting impression on potential buyers.

3. Attractive pricing. Listing your home at the right price is crucial. If it's too high, buyers may overlook it and consider other properties. On the other hand, pricing it too low could result in leaving money on the table. Find a balance that appeals to buyers while maximizing your profit.

By focusing on these three aspects, you can attract quality buyers to your home and sell it for the highest possible price. If you need more help selling your home, call or email me. I’m always happy to help.

These are the factors you should consider when evaluating an offer.

How do you know if the offer you received on your home is a good one? The truth is that the value of an offer extends beyond just the price; you should also consider the terms and timing.

When it comes to the terms, as a seller, you need to know what your goals are. For example, if you want to sell the property as-is, or if you need to sell and purchase a new home simultaneously. Also, you should consider the inclusion or exclusion of personal furniture and items in the sale. For example, in a recent transaction, our seller wanted to keep 35 out of 73 chandeliers in the home they were selling and still get their desired price. We negotiated on her behalf to ensure everyone was satisfied.

"Your Realtor can negotiate on your behalf based on your specific needs and preferences."

As for the timing, you should ask yourself the following questions: Do you prefer a quick sale with an escrow period of less than 30 days? Or would you like an extended escrow of 45 to 60 days? Alternatively, would you prefer to close escrow and stay in the property for a month or two through a rent-back agreement?

Considering these factors is crucial when evaluating an offer. Your Realtor can negotiate on your behalf based on your specific needs and preferences. Choosing the right professional to work with is essential. This is one of the ways your Realtor earns their professional fee—they should work to ensure you achieve your desired outcome within your preferred timeframe.

If you have any questions or want my help evaluating offers, don’t hesitate to reach out. You can call or email me anytime, and I would be happy to hear from you.

Examples of red flags in home offers and what avoiding them will save you.

Do you want to save time and money when you receive an offer on your home? Of course, you do! In my experience, if you want to make this process easier, there are certain red flags you need to look for when going through offers.

Some red flags include: If they don’t have a preapproval letter, if they don’t have proof of funds, if they can’t put at least 3% down, if they want more than three weeks for the inspection period, if they want more than 30 days for contingency removal, if they’re a cash buyer but sending an offer with a 30-day escrow, and if their agent submits the offer via fax.

All of these red flags typically indicate that problems are ahead, money will be lost, and time will be wasted. However, I’m here to help you stay educated and avoid these issues. If you have any questions or want my help, call or email me anytime. I would be honored to help you obtain a fast sale for top dollar.

A story of how we helped a recent client with an appraisal issue.

Are you thinking about selling your home? If so, are you surrounded by the right professionals who can help you overcome appraisal obstacles? The truth is that not every agent can handle problems that arise, but they do happen. To show you this, today we are here to share a story that happened to one of our recent clients.

Listen to the entire story in the video above or skip to specific topics using these timestamps:

0:00 — Introduction

0:24 — The story of what almost hurt my client’s transaction

1:08 — How we turned things around

2:00 — Overcoming obstacles

3:07 — It’s important to hire an agent who knows how to handle this

4:25 — How we can help you

4:43 — Wrapping up

If you are thinking about selling your home, you need to be prepared with the right people behind you. We would love to assist you in any way that we can, so don’t hesitate to call or email us. We look forward to working with you!

A few tips for homeowners looking to sell their homes in this market.

Are you considering selling your property but worried that the market has taken a significant dip? It's not uncommon to think that the real estate market has decreased, especially if you haven't been keeping up with the latest trends. However, in many markets, this is far from the truth.

Recently, we met with some clients over the phone who were under the impression that the market had gone down significantly. We informed them that over the last five years, our market has appreciated by 60%. Some markets have even appreciated a little bit more. Plus, in just the last two and a half years, our market has appreciated by about 40%.

"The truth is that the real estate market is appreciating overall."

Compared to May 2022, the market has only come down about 10% in some areas. This means that there is still a significant amount of equity left in the home, which can help power your move to a new property.

For many homeowners looking to sell their property, the equity in their home can be a valuable asset. If you're planning to use the funds from the sale of your home to buy a new property, this equity can be the key to making your move a reality.

If you're looking to sell your property, don't let the market trends discourage you. Instead, consider the equity in your home and how it can help you achieve your next move. If you're uncertain about your situation or have any questions about the current market, we're here to help. Reach out to us by phone or email if you have any questions. We can discuss how you can make the most of the current real estate market.

How sellers can succeed today, even in this shifting market.

How do you sell your home for top dollar in today's shifting market? It’s important to stay up to date with this, so today I am sharing a few tips with you, and it all starts with meeting multiple Realtors and choosing the best one.

1. Make sure your agent shows you all of the market data. Have them show you the macro and micro data, local comps, absorption rate, trends in your area, and more. Supply is limited, so sellers don’t have a lot of competition, and homes are moving. Overall, know what’s happening in your local market to get an accurate assessment of your situation and how to succeed.

"Make sure you’re moving with the marketplace; a good Realtor will show you how to do that."

2. Work with someone who has a great marketing strategy. You need to be blown away by your Realtor’s marketing plan. Start by getting examples of their recent content and not marketing done for a house over eight months ago. The market has changed, so you need to know what they’re doing for sellers in this market. Find out how they go above and beyond, and make sure they’re doing more than just putting a home on the MLS and hosting a few open houses. They need professional photography, from the daytime and nighttime, as well as a 3D tour and videos. Show people the home and the lifestyle—that’s what will knock buyers’ socks off. If they know what they’re getting into beforehand, they’ll be confident and won’t have to come back again. Therefore, good marketing is crucial. 

3. Be flexible. You need to be fluid in today's market, as the market is constantly changing. Interest rates and inventory are going up, and buyer demand is going down, which will work against you. Therefore, make sure you’re moving with the marketplace, and a good Realtor will show you how to do that. 

If you want to get top dollar in today’s market, call me. I'd love to be one of the agents who sits down with you and shows you what I can do for you, as I know I can help you succeed. 

The story of how my expert communication skills helped push a home sale.

Communication plays a huge factor in the success of your buying or selling goals. With the current market changes, this skill has become even more critical. At Frank Del Rio Team, we’re experts at communication. To illustrate this, I'd like to share a personal story of how I went above and beyond for one of my clients and successfully got them into escrow through clear and consistent communication.

Feel free to watch the full video above or use these timestamps to browse specific topics at your leisure:

0:00 — Introduction

0:29 — The market has shifted and things are a little bit more difficult

1:08 — How my client’s deal fell out of escrow

1:58 — There was a lack of communication from the buyer’s agent

2:20 — How I proactively reacted to the situation

4:23 — How I helped my clients

5:31 — Communication is huge in real estate

6:20 — Wrapping up

If you have any questions about this topic or anything real estate related, call or email me. I’d love to help you.

Ask your potential Realtor these four questions to know their skills.

How do you pick the right agent in 2023? I've covered this topic before, but I want to go over it again with more updated information because I believe that over time, the ways you can pick the right agent have changed due to different circumstances. With my many years of experience in the market, I’ll share the best ways to find the right Realtor.

Feel free to watch the full video above or use these timestamps to browse specific topics at your leisure:

0:00 — Introduction

0:58 — This isn’t the time to list your house with an inexperienced Realtor

2:31 — The current market is a lot like the 2017 to 2019 market

3:10 — Interview three agents if you need to sell your home

3:29 — Interview Question No. 1: What was their track record from 2017 to 2019?

4:21 — Interview Question No. 2: What’s their current list-to-sales-price ratio?

5:09 — Interview Question No. 3: What’s their strategy for selling your home?

6:06 — Interview Question No. 4: Do they post their successes?

7:11 — Wrapping up

If you need more information on how to choose the right agent or have other questions, call or email me. I’m always happy to help.

Our last home sale of 2022 successfully went for more than $2 million.

Today I am excited to share another success story. I love doing these success stories this time of year because it’s a good reminder that people are buying and selling homes year-round. We still have a great market, and as long as your for-sale home has a few key ingredients, it will do well in the market, just as this house in Norcris Lane in the city of Yorba Linda did.

Feel free to watch the full video above or use these timestamps to browse specific topics at your leisure:

0:00 — Introduction

0:51 — The house in Norcris Lane in Yorba Linda City

1:15 — The risks involved and our strategy to sell this house

2:05 — How we made the house stand out

3:28 — The total number of showings and offers

4:02 — How I had to market the home again while in escrow

4:40 — How much the home sold for

5:13 — Wrapping up

As always, if you have any questions about real estate, call or email me. I’m always happy to hear from you!

Homes sold quickly in the past few years, but 2023 will be different.

2022 is behind us! What can you expect from the real estate market moving forward in 2023? Today I’ll share my market outlook for this year to help guide your real estate plans.

Home sellers can expect days on market to increase. As a consequence of the whole COVID environment of 2021 and 2022, many people were led to believe that homes selling in less than seven days and for incredible prices were the norm. It's almost as if some homeowners and Realtors experienced amnesia when it comes to real estate.

"Don't worry if your home doesn’t sell after a few weeks or even months."

I’ve been doing this for over two decades and have seen this time and time again. You have to look at the history of real estate because it always repeats itself. If you compare what's happening right now to what we experienced back in the 2008 to 2012 market or the 2015 to 2019 market, you will find that it takes time to match your perfect home with that perfect buyer.

For those of you whose home is listed for sale right now, don't worry if it doesn’t sell after a few weeks or even months. Stay true to the process with the Realtor that you have right now. Make your home as inviting as possible. Price it with good energy, and follow your marketing plan.

If all else fails, call or email me. I'd be more than happy to reposition your home and repackage the marketing so that you can have the success you deserve. If you're in the beginning stages of home selling, I would love to meet and discuss with you how we can help you get the best results. Let’s sell your home for the highest price in the shortest amount of time with the least amount of hassle. I look forward to our conversation.