Ask your potential Realtor these four questions to know their skills.
How do you pick the right agent in 2023? I've covered this topic before, but I want to go over it again with more updated information because I believe that over time, the ways you can pick the right agent have changed due to different circumstances. With my many years of experience in the market, I’ll share the best ways to find the right Realtor.
Feel free to watch the full video above or use these timestamps to browse specific topics at your leisure:
0:00 — Introduction
0:58 — This isn’t the time to list your house with an inexperienced Realtor
2:31 — The current market is a lot like the 2017 to 2019 market
3:10 — Interview three agents if you need to sell your home
3:29 — Interview Question No. 1: What was their track record from 2017 to 2019?
4:21 — Interview Question No. 2: What’s their current list-to-sales-price ratio?
5:09 — Interview Question No. 3: What’s their strategy for selling your home?
6:06 — Interview Question No. 4: Do they post their successes?
7:11 — Wrapping up
If you need more information on how to choose the right agent or have other questions, call or email me. I’m always happy to help.
Our last home sale of 2022 successfully went for more than $2 million.
Today I am excited to share another success story. I love doing these success stories this time of year because it’s a good reminder that people are buying and selling homes year-round. We still have a great market, and as long as your for-sale home has a few key ingredients, it will do well in the market, just as this house in Norcris Lane in the city of Yorba Linda did.
Feel free to watch the full video above or use these timestamps to browse specific topics at your leisure:
0:00 — Introduction
0:51 — The house in Norcris Lane in Yorba Linda City
1:15 — The risks involved and our strategy to sell this house
2:05 — How we made the house stand out
3:28 — The total number of showings and offers
4:02 — How I had to market the home again while in escrow
4:40 — How much the home sold for
5:13 — Wrapping up
As always, if you have any questions about real estate, call or email me. I’m always happy to hear from you!
Homes sold quickly in the past few years, but 2023 will be different.
2022 is behind us! What can you expect from the real estate market moving forward in 2023? Today I’ll share my market outlook for this year to help guide your real estate plans.
Home sellers can expect days on market to increase. As a consequence of the whole COVID environment of 2021 and 2022, many people were led to believe that homes selling in less than seven days and for incredible prices were the norm. It's almost as if some homeowners and Realtors experienced amnesia when it comes to real estate.
"Don't worry if your home doesn’t sell after a few weeks or even months."
I’ve been doing this for over two decades and have seen this time and time again. You have to look at the history of real estate because it always repeats itself. If you compare what's happening right now to what we experienced back in the 2008 to 2012 market or the 2015 to 2019 market, you will find that it takes time to match your perfect home with that perfect buyer.
For those of you whose home is listed for sale right now, don't worry if it doesn’t sell after a few weeks or even months. Stay true to the process with the Realtor that you have right now. Make your home as inviting as possible. Price it with good energy, and follow your marketing plan.
If all else fails, call or email me. I'd be more than happy to reposition your home and repackage the marketing so that you can have the success you deserve. If you're in the beginning stages of home selling, I would love to meet and discuss with you how we can help you get the best results. Let’s sell your home for the highest price in the shortest amount of time with the least amount of hassle. I look forward to our conversation.
Getting top dollar in today’s market is not as hard as you might think.
Not too long ago, there was a period when you didn't have to touch a thing in your home and it would sell for an incredible price despite its condition. Those days are long gone now. In today’s shifting market, we constantly have a conversation with our own sellers about what needs to happen to get top dollar. Here are three simple real estate hacks that will improve your home so you can sell it for top dollar:
1. Exterior paint. This is the first thing people see when walking up to the home. You don't get a second chance to make a great first impression. Exterior paint can range from $4,000 to $20,000.
"Curb appeal translates into a higher sales price."
2. Kitchen updates. It’s also known as the heart of the home, so you want a clean, new-looking kitchen that stands out. The nice thing is that it's really inexpensive these days to get prefabricated countertops, freshly painted cabinetry, new hardware, and even a backsplash. This will enchant the most discerning buyers.
3. Landscaping. You can get new sod laid on your yard, sprinkle in fresh flowers, add a water feature, and maybe even set up a conversation seating for a reasonable expense. That adds amazing curb appeal, which translates into big dollars when it comes to the sales price.
These three hacks will net you more money and not break your bank in the process. If you have any questions or would like more tips, reach out to us by phone or email. We look forward to hearing from you.
In our current market, who you work with matters more than ever.
Are you using the right agent to sell your home? In this changing housing market, who you work with matters now more than ever. I specialize in helping sellers who had trouble selling their houses previously, and they often tell me about their experiences choosing their last Realtors. Here are some common mistakes I’ve learned from these conversations.
Probably the most common reason why people hire a less-than-stellar agent is that they know them in some way. They’re either a family friend, a referral, or someone their coworker said was great. This isn’t a guaranteed way to find a bad agent, but it also means you’re basing one of the most important decisions in your sale on an amateur's word.
"Just because someone has a lot of social media followers doesn’t mean they can sell homes."
Many people recently told me they picked their last Realtor because they had a ton of followers on social media. After all, if they have 10,000 followers on Instagram, they must know how to sell homes, right? Unfortunately, based on my experience, this isn’t the case.
The truth is that our current market is a little down, and every agent is feeling the squeeze. This means that if you ask your agent how many sales they’re doing right now, and they tell you things haven’t been better, there’s a good chance they aren’t telling you 100% of the truth.
Our market isn’t easy right now, but I’ve worked in others that were much more difficult than this one. I learned techniques and strategies during the housing market crash of 2008 that can help people sell for top dollar, even in a shifting environment. Call or email me if you would like to know more; I look forward to hearing from you!
Why it’s important to choose an agent carefully and do your research.
Are you careful and thoughtful when choosing a real estate agent? There are a lot of Realtors out there, and not all of them have your best interests in mind. This was proven to me during one of my recent transactions.
I was representing the seller, and the house got three good offers. The agent that submitted one of the offers told me their clients were willing to offer more, but this agent wasn’t willing to let them do that because they didn’t believe it would sell for as much as we were asking for. Well, guess what? We got it sold for more than we asked for.
"Make sure you do the research and choose your agent wisely."
Then about two weeks later, I got a call from someone who said they put an offer in for more than what we sold for, and they were wondering why we didn’t accept their offer. Oddly enough, we never actually received their offer. I can only assume that their agent didn’t believe the house would sell for that much and put in a lower offer on their behalf. However, we would’ve accepted their higher offer.
I feel bad because this poor buyer trusted this professional to represent them as they were trying to buy their first home. I want other people to be able to learn from these experiences. There are a plethora of Realtors out there, but not all of them have your best interests at heart. Unfortunately, some of them are working for their own interests, whether it be for money or pride.
One way you can combat this is by making sure your agent is giving you statistical data on the marketplace so you can make the best decision possible. If you're only going off on Zillow, Realtor.com, or Redfin, all three of these sites likely have different price points, and you don't know what algorithms are used to create that number. Therefore, make sure you do the research.
Also, make sure you see the documents you're signing. Too many buyers sign documents without a price, and then an agent changes the price for them. That’s malpractice in our industry, so be very mindful of that moving forward with whoever you're working with. Our job as professional Realtors is to provide you with the best information so you can make the most educated decision for you and your family.
I would love to have the opportunity to sit down with you and see how I can assist you with your buying or selling. Call anytime at (714) 335-0844. I look forward to hearing from you!
You can still get a fantastic deal in this changing housing market.
Recently, I’ve been doing a series on standout success stories. There have been some fantastic wins in the past, but today’s example might be the best one yet.
4524 Peach Tree Ln was on the market back in January 2022, and I probably don’t have to remind you how good interest rates were back then. At a 3% rate, you would assume buyers were lining up to make offers on this property, right?
Unfortunately, that wasn’t the case. At $1.775 million, this house received some offers, but they were lower than the owners wanted. They decided to take their home off the market, reevaluate, and check back in a few months.
I followed up with them in July, and the owners were ready to try selling their home again. However, things had changed. Interest rates had gone up to 6%, and inventory had nearly doubled. The conditions weren’t as good as they were before, but I remained confident that they could receive a fantastic price. The condition, location, and quality of their home made me feel in my gut that with proper marketing, the owners could receive a record-breaking price.
We listed the property at $1.85 million and went to work with our comprehensive marketing plan. We took professional photos, created a 3D-tour experience, made a video series highlighting the lifestyle of the area, and created a comprehensive video tour.
Due to our efforts, we got 10 showings and three high-quality offers. In the end, we were able to negotiate a neighborhood-record price of $1.9 million.
If you are thinking of selling your home or know someone who is, give my team a text or shoot us an email. We’d love to help you get the best deal possible.
How we know our real estate market is shifting and not about to crash.
Are we headed toward a market crash? People ask me that constantly. Our market is not heading for a crash, but what makes today's market different from the one we had back in 2008 (the last time it crashed)?
In 2008, people were upside down with their loans. They couldn’t afford their homes, and many had creative financing that limited their options. Tons of people stopped making payments altogether, and they lost their homes. That influx of inventory is what created the housing bubble. There weren’t enough buyers to tackle the massive supply.
What about today’s market? We’re seeing a correction, and the reason I say that is because our inventory is still low. We just came out of an abnormal market with no inventory and record-low rates, which stirred up a huge frenzy. The natural thought is that we’re headed in the opposite direction, but that’s not the case. The market is stabilizing, not crashing.
"The market is stabilizing, not crashing."
Interest rates are higher than last year, but they’re still low from a historical perspective. Inventory also remains low. We simply no longer have an abnormal market where there aren’t enough homes to go around. However, markets all across the country are currently shifting, and each one is finding its place.
Don’t buy into the market crash hoopla. Some areas will do better than others, but that’s why it’s important to hire a professional real estate agent. They can show you these differences and help you make smart real estate choices.
If you have any questions about our market or real estate in general, feel free to call or email me. I’d love to help.
Here’s how I helped a client buy and sell simultaneously with marketing.
How can you sell a home without being homeless while looking for a new one? Today I want to share an example of how I helped a client sell and buy at the same time.
"Out of 44 showings, we brought in 18 buyers for negotiations."
This client had already purchased their next property, but it was new construction and wouldn’t be completed for five months. What could they do in the meantime?
I sat down with them and gave them three pricing options. They chose to price their home right at market value. From there, my team would use our marketing to create a buying frenzy. We highlighted not just the property but the lifestyle it provided. This way, my clients could dictate terms to their buyers.
We pre-screened every buyer, so we knew each one was well-qualified. It was a very methodical process, which is the opposite of how people usually think of the selling process. Out of 44 showings, we brought in 18 buyers for negotiations.
Because the marketing on their sale was so strong, my sellers could get the best terms possible. They negotiated with their buyer to stay in the home while they waited for their new house to finish being built. At the end of the day, it worked out for everyone, and it was all because of our strong marketing campaign.
If you want to know what your options are or have any questions, please call at (714) 335-0844 or email firstname.lastname@example.org. I look forward to hearing from you!
Here’s another excellent client success story for the books!
One of our home-selling clients had listed their home on the market last year, right at the beginning of the coronavirus pandemic. If you’ll recall, between March and June, the market was slow; if anything, we were experiencing a downturn in prices and showings. My sellers had to make a decision: Should they drop the price to sell the home, or should they weather the storm and come back to the market when things change?
Fortunately, my clients decided to take the home off the market for a while. During that time, we revamped the property and eventually put it back on the market this year. The current market is completely different from the one that existed when they first tried to sell. They could have put the home and the market and gotten slightly above fair market value, but instead, I suggested that we do something different and leverage the frenzy of the market.
"We got 40 offers on the home and ended up selling it for $147,000 over their asking price!"
The sellers allowed me to showcase the property in a unique way; we created some amazing videos that captured the story and essence of the home in a way that no one else could. Over three days, we had over 150 people come through for showings in five-minute increments. We made sure that every buyer who came through the property for a showing was financially qualified and excited about the property. We got 40 offers on the home and ended up selling it for $147,000 over their asking price!
I would love the opportunity to show you our marketing strategy and see if it’s a good fit for your situation. If you have any questions, give me a call or send me an email. Hope to hear from you soon!